Mobile devices boost online travel bookings
The growth of mobile is showing no signs of slowing down. And, at the same time, online travel spending is at an all-time high; in the US alone, online..
View ArticleTripAdvisor kills off City Guides app, creates a monster
As of the end of August, TripAdvisor will start phasing out its four-year-old City Guides app and incorporate it into its all-singing, all dancing signature..
View ArticleSmartwatch could become device-of-choice for travellers
Back in April of this year, the world was introduced to the Apple Watch. It's been four months since it was launched, and the travel industry now..
View ArticleThomson data breach a ''cautionary tale'' for travel firms
Travel firms are being advised to review their data protection practices in light of the headline-hitting data breach suffered by the UK's biggest..
View ArticleSearch feature adds new meaning as Facebook hits one billion daily users...
With Facebook having reached a new milestone last week – one billion daily users – it would be foolish not to exploit the thriving social..
View ArticleTravel firms are quick to snap up the opportunities offered by Instagram –...
In our last post we talked about Facebook's recent record in which it logged a billion users in a single day, plus co-founder Mark Zuckerberg's..
View ArticleAre travel companies losing out as a result of a poor mobile experience?
We all know the importance of mobile in today's always-connected consumer world. But did you know that a staggering two in five mobile shoppers have..
View ArticleMajor trends that dominate the digital world
Most companies have now faced facts: in order to succeed, it is essential to have a digital strategy. It comes as no surprise, therefore, to discover..
View Article8 must-have features for mobile travel sites
Travellers these days rely heavily on their smartphones throughout the entire travel process – from researching and booking all the way through..
View ArticleMobile bookings see uptick for business and leisure travellers
The second quarter of 2015 has seen business and leisure mobile bookings increase, Travel Pulse reports. Analysing North American markets,..
View ArticleTop tips to engage travellers through your website
In the ever-changing, fast-paced world of online travel, it's essential to stay abreast of the latest trends in technology; deciding on what deserves..
View ArticleMobile can make or break customers' overall digital experience
Some of the UK's top travel brands offer a better digital customer experience on mobile apps and websites than via good, old-fashioned desktop sites...
View ArticleCross-device marketing: why online travel sites need to embrace it
Mobile has exploded at a rate that was previously unfathomable, and has altered the way we engage with (and advertise to) consumers forever. ..
View ArticleTravellers who watch hotel video ads are 23 times more likely to book
How much do you prioritise video as part of your marketing armoury? If your answer is 'not much', then the latest research from marketing firm..
View ArticleWhy your online travel company needs a blog
Company blogs have been around for some time now. They began making an appearance way back in the 1990s which, in web terms, means they are virtually..
View ArticleThink long-haul to reap the benefits of your travel app
A new report by Dublin-based consulting firm Accenture reveals that companies are failing to realise the full potential of their apps due to poor app..
View ArticleHow to harness higher page rankings on mobile sites
As we know, more consumers than ever before are using their mobile devices to book travel – Criteo's State of Mobile Commerce Q1 2015 study..
View ArticleIs video important for travel brands?
Video is taking the marketing world by storm with more and more brands jumping on the bandwagon in the hope of engaging their target audience. And the..
View ArticleeDreams: 'we've done nothing wrong' in Ryanair AdWords row
Online travel agency eDreams has hit back at Ryanair in a row over advertising on Google, reports Tnooz. eDreams has defended itself against..
View ArticleTips to increase conversion rates on your travel website
When it comes to travel websites, the focus is often on how to boost traffic figures. Obviously, the more people that land on your site, the better;..
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